I'm Julie Valeur, Senior Product Designer at Zoopla (B2B). I specialise in SaaS products, and love to incorporate psychology to create successful user-centric experiences.
Learn more about me or read my case studies
Property valuation report
Customer spent over 3 hours using 5+ resources to research properties before valuations. I researched, pitched and delivered a property valuation report to streamline this process.
15 min
New completion time
54%
Feature adoption
62%
Retention after 90 days
Mobile companion app
Limited mobile functionalities resulted in 45% of demo losses to competitors and forced existing customers to rely on unreliable workarounds. I led the delivery to address these gaps.
- 91%
New business loss
- 63%
Workaround reduction
48%
Retention after 90 days
Workload management tooling
Live project |
                   Complex legacy navigation is hindering user efficiency & damaging customer sentiment. I am designing a workload tool to help guide users while we modernise the platform.
9 months
Investment time
57%
Beta adoption
7.6/10
Beta rating
About me
As an end-to-end designer in SaaS products, I transform complex business problems into simple, user-friendly solutions
I am a Senior Product Designer for Alto, the UK’s leading B2B prop tech, owned by Zoopla. In my role, I lead research, pitch strategic solutions and drive end-to-end design projects from discovery through post-release analysis.

Working within cross-functional teams, I've delivered high-impact features including our first AI implementation and compliance solutions for legal regulations.

As a UI lead for 8 designers, I serve as liaison with our central design system team, mentor designers on best practices and accessibility, and ensure visual consistency and quality across all releases.
Get in touch
Thanks for reading. Feel free to drop an email to discuss collaborations, ideas, or just a friendly hi 👋
julie.valeur@gmail.com